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Ingredients that draw water into the skin - typically small molecules that bind moisture from the environment and deeper skin layers.

Softening ingredients that fill gaps between skin cells, leaving skin smoother and helping reduce transepidermal water loss.

Ingredients that form a breathable film on the skin to seal in moisture and protect the barrier.

Proven functional ingredients - retinoids, exfoliating acids, antioxidants, brighteners - that target a specific skin concern.

Ingredients that neutralize free radicals caused by UV and pollution, helping prevent oxidative damage.

Chemical (AHA/BHA/PHA) or physical ingredients that loosen dead skin cells to reveal smoother skin underneath.

Ingredients that protect formulas from microbial contamination so the product is safe through its shelf life.

UV filters - mineral or organic - that protect skin from UVA/UVB damage.

Cleansing ingredients that bind oil and dirt so they rinse away with water.

Scent ingredients - essential oils and synthetic fragrance blends. A common trigger for sensitized skin.

Ingredients that dissolve other ingredients into a usable formula. Water is the most common.

Short chains of amino acids that signal skin cells to boost repair, firmness, or hydration.

Botanical ingredients ranging from soothing (green tea, centella) to potentially irritating (citrus oils).